About POW’R Against Tobacco

POW’R Against Tobacco, a program of the American Lung Association,  works to protect the health of all people through tobacco control policy, advocacy and education. Serving Putnam, Orange, Westchester and Rockland Counties in New York State, we partner with community members, legislators, and health advocates to support local efforts to end the devastating tobacco epidemic.  We believe everyone has the right to breathe clean, smoke-free air where they live, work and play. We believe that it is unacceptable for youth to be lured into a life of tobacco addiction, and people who smoke deserve the support and resources to quit.


Tobacco use remains the #1 cause of preventable death in the United States, killing over 480,000 annually. In New York State,  28,200 residents die from a smoking-related illness every year. Our advocacy efforts serve to foster environments that support the prevention and reduction of tobacco use through the development and reinforcement of tobacco-free norms in communities throughout the lower Hudson Valley.  Through our Reality Check youth advocacy program and community engagement,  we utilize a community-based strategy which includes community education, community mobilization, government policy-maker education, and advocacy with organizational decision makers.