Retail Tobacco Advertising

Studies show that youth are three times more sensitive to tobacco advertising than adults and are more influenced to smoke by tobacco advertising than by peer pressure. Knowing this, the tobacco industry spends over $15 billion annually marketing to our youth. To fight back against Big Tobacco, POW'R has launched a campaign asking local tobacco retailers to reduce, remove and rearrange tobacco advertising in and around their stores. If you are a Tobacco Retailers who is interested in learning more about how to eliminate tobacco sales to minors, download this this brochure and consider making a commitment to health by instituting a policy to reduce, remove or rearrange tobacco advertisements from your store.

Eliminate Tobacco Sales to Minors (PDF)
Tobacco Retail Point of Purchase Policy Agreement (PDF)

The second part of this initiative involves asking village, town and city boards to sign a resolution supporting the reduction of tobacco ads in their community. Municipalities that would like to review our proposed resolution to reduce tobacco signage can download this sample resolution:

Point of Purchase Municipality Resolution (PDF)

All school and community groups are invited to join us by starting a petition or reaching out to the local muncipalities asking them to sign a resolution. Please call us at 914-347-2094 ext. 24 if your school or community group located in Putnam, Orange, Westchester or Rockland Counties would like to get involved in this public health project.

30-second radio spot
Point of Purchase commercial - COMING SOON